The OneASICS™ program is an ASICS loyalty program that was launched in 2017 to build brand loyalty and engagement. The program was rebranded several times in the last few years, but this iteration of the branding is near and dear to my heart. We worked closely with Steve Winchell (Inamoto & Co.) whose beautiful craft brought our vision to life. All of the subsequent photography, design, and copy was done in-house at ASICS Digital. This included a series of consumer journey emails, in-store materials, landing pages, and ecomm and social assets.