ASICS GEL-KINSEI™ BLAST
The GEL-KINSEI BLAST is a new running shoe for ASICS with a sleek modern aesthetic and a cushioned bounce. This shoe is designed for a younger runner who purchases technical running gear for comfort, style, and as a status symbol. This global campaign was concepted and designed by the ASICS Digital creative team. It was shot in South Africa with our partner All These Things.
Photography
Below you can browse through some selects from the photoshoot by All These Things Agency.
Digital Creative Suite
This global campaign was concepted by the ASICS Digital creative team. It was shot in South Africa with our partner All These Things. The creative team then used the photography and video to create a suite of digital assets which are then shared with the ASICS regions around the globe for use in their campaigns. Types of assets include ecomm banners, emails, landing pages, paid and organic social, and paid media.
Design: Harry Stone
Copy: Sara Fiore
Project Management: Nicole Carpenter
Photography and video: All These Things Agency
Creative Direction: Anna Smith
Property of ASICS Digital, Inc.
