The AISCS Studio™ app is offers audio-based workouts that can be done anytime, anywhere. The ASICS Runkeeper team conceived, developed, launched and marketed this app. We partnered with Boston and LA-based trainers to create content for the app. The branding was created by Inamoto and Co. in partnership with our team. The creative team was specifically involved in the marketing launch of the app (video, web, CRM program, paid acquisition, social, UIUX and marketing copy, and creative direction and coordination for photo and video apps content). We were also the health and wellness partner at INBOUND, offering fitness and meditation classes in a branded space during the conference.